The right MVP, not the biggest one
We help you find the first version that is actually valuable — and cut everything that can wait.
Product studio · Varna, Bulgaria
From idea to working product.
MoralDev helps founders and specialized businesses turn ideas and specific requirements into focused web, mobile, and connected products — through product thinking, senior engineering, and pragmatic MVP delivery.
Why MoralDev
Launch the right MVP without unnecessary complexity.
Senior engineering, end to end
Frontend, backend, databases, AI, and IoT for web and mobile — built by people who have shipped real products.
A product, not a prototype that stalls
Working increments, transparent progress, and a version you can put in front of real users.
Selected work
Real products, across categories
We build focused products in a handful of categories. Detailed, permission-cleared case studies are being prepared — talk to us for relevant examples in the meantime.
-
Startup MVP
First valuable versions for founders validating an idea.
-
Web Platform
Specialized business applications and internal systems.
-
Mobile App
Customer-facing and workflow apps, cross-platform.
-
IoT & Connected
Products that span devices, mobile, and the cloud.
What we build
Focused products, built by a senior team
We are a well-coordinated team of experienced engineers using modern, AI-assisted workflows to move quickly — without lowering quality, security, or maintainability.
- 01 Primary focus
Startup & MVP development
Turn an idea into the first valuable version: clarify the concept, prioritize a focused feature set, and ship an MVP people can actually use.
- 02
Specialized business web applications
Internal platforms, workflow systems, customer portals, and data-driven applications built around a specific business need.
- 03
Mobile application development
Customer-facing and business mobile apps — standalone or connected to a web platform and shared APIs.
- 04
IoT development
Connected products that bridge devices, mobile, and the cloud — designed to be reliable end to end.
- 05
Combined web & mobile products
A web administration interface plus a mobile user app over shared services — one coherent product across platforms.
- 06
Product discovery & technical planning
A practical process that defines users, goals, MVP boundaries, architecture, and a buildable delivery plan — not vague consulting.
Web, mobile, or both
One product team across every surface
Many products live in more than one place. We design and build them as a single system, so the device, the app, and the cloud feel like one product.
Web
Specialized business applications, internal tools, customer portals, and data-driven dashboards.
Mobile
Customer-facing apps and business workflow apps — standalone or connected to a web platform.
Web + Mobile
A web admin interface and a mobile user app over shared APIs — one coherent product across platforms.
How we work
A practical path from idea to launch
Six clear stages. We adapt the depth of each to your product and stage — and we don't promise fixed timelines we can't keep.
- 01
Understand
Get the business problem, users, and constraints right before writing code.
- Business problem
- User needs & current process
- Product objective & constraints
- 02
Define
Draw the line around the right MVP and the path to get there.
- MVP scope & priority features
- User journeys
- Platform & technical direction
- 03
Design
Shape the experience and a design system that can scale with the product.
- Information architecture
- Interface concepts & prototype
- Interaction model
- 04
Build
Iterative implementation with working increments and transparent progress.
- Working increments
- Technical quality
- Regular demonstrations
- 05
Launch
Get it production-ready and out the door with confidence.
- Testing & production readiness
- Deployment
- Release support
- 06
Improve
Let real usage and data guide the next version.
- User feedback & product data
- Priority refinement
- Next-version planning
Clients
Companies we've worked with
From global enterprises to specialized businesses — organizations our team has built and delivered software for.
-
Paysafe -
REWE -
KBC -
EVN -
BulMag -
Si bebe -
Boat Angel -
Traking
The people behind MoralDev
Two founders, complementary craft
MoralDev is run by its engineers. You work directly with the people who design and build your product — not a layer of account managers.
Aleksandar “Alex” Todorov
Founder · Team Lead & Architect
AI-powered software engineer with 10+ years in the IT industry, specialized in cloud web development.
“Build the first useful version, prove it works, and let real usage decide what comes next.”
Connect on LinkedIn — Aleksandar Todorov (opens in a new tab)
Teodor “Teo” Radev
Founder · Team Lead & Architect
AI-powered software engineer with 10+ years in the IT industry, specialized in IoT and mobile development.
“Hardware, mobile, and backend should feel like one product — reliable from the device to the cloud.”
Connect on LinkedIn — Teodor Radev (opens in a new tab)Brand & credibility
MoralDev™ is a registered European Union trade mark. EUTM No. 019162039.
Registered with the European Union Intellectual Property Office on 12 July 2025. Protected under Nice Class 42 with the European Union Intellectual Property Office (EUIPO).
Registration protects the MoralDev mark. It does not imply EUIPO endorsement, certification, or approval of any product or service.
Working principles
How we think about building software
-
Paid for outcomes, not hours
We believe engineers should be rewarded for completed, quality work — not for dragging projects out. That keeps incentives aligned with yours.
-
Speed without cutting corners
Modern, AI-assisted workflows let us move quickly while keeping quality, security, and maintainability intact.
-
A technical partner, not a supplier
We bring product thinking to the table — helping you decide what to build, not just executing a spec.
-
Transparent, pragmatic execution
Working increments, regular demonstrations, and honest trade-offs. You always know where the product stands.
Start a conversation
Tell us what you want to build.
Whether it's a brand-new MVP, a specialized business application, or a connected web-and-mobile product — tell us the idea and we'll tell you how we'd approach it.